Beiersdorf UK Ltd. – Online Brand Promotion for NIVEA UK
Fork develops the NIVEA VISAGE Face Expert for Beiersdorf UK Ltd. The site accompanies the touring offline promotion for NIVEA VISAGE in the UK.
Format
Online Brand Promotion
Model View
Products
Advice Tips Overview
Advice Tip Detail
Competition
Styling Vodcasts
OBJECTIVE
As part of the UK NIVEA VISAGE Face Expert roadshow, Fork was asked to create an online feature to compliment the offline campaign. Our goal was to make visitors aware of the Face Expert events as well as providing them with a valuable source of information and advice on the NIVEA VISAGE skincare range.
SOLUTION
We developed a site that combines 3D walkthrough sequences with standard layouts, thereby allowing users to move through the online equivalent of the offline NIVEA Face Expert. By clicking on a model view of the actual Face Expert floor-stand, users are visually transported to the various sections where they can get top-notch skincare advice and product information, access a list of tour dates and enter the competition.
RESULTS
Another integrated online/offline promotion campaign for NIVEA UK, the Face Expert site manages to significantly increase synergies with offline marketing and retailer activities. Furthermore, the site is optimized for offline use so it can be easily accessed at the tour locations.
As part of the UK NIVEA VISAGE Face Expert roadshow, Fork was asked to create an online feature to compliment the offline campaign. Our goal was to make visitors aware of the Face Expert events as well as providing them with a valuable source of information and advice on the NIVEA VISAGE skincare range.
SOLUTION
We developed a site that combines 3D walkthrough sequences with standard layouts, thereby allowing users to move through the online equivalent of the offline NIVEA Face Expert. By clicking on a model view of the actual Face Expert floor-stand, users are visually transported to the various sections where they can get top-notch skincare advice and product information, access a list of tour dates and enter the competition.
RESULTS
Another integrated online/offline promotion campaign for NIVEA UK, the Face Expert site manages to significantly increase synergies with offline marketing and retailer activities. Furthermore, the site is optimized for offline use so it can be easily accessed at the tour locations.