adidas Outdoor
For long-term client adidas Fork has relaunched the new Outdoors website, presenting the brand’s extensive collection to both professional athletes and weekend adventurers.
Format
International Brand Website
Homepage
Campaign
Weather Configurator
Live Webcam
OBJECTIVE
After winning the pitch for the new adidas Outdoor web presence, Fork has created “Outside Today”, a website introducing the brand’s current collection as well as providing a framework for up-coming campaigns.
SOLUTION
“Outside Today” presents the products in their natural surroundings: A webcam transmitting real-time images live from the Austrian Alps allows for product recommendations tailored to current weather conditions while a weather configurator enables users to create their own custom climate and product recommendations. Reflecting the raw sequential webcam theme, we developed an overall look that provides an authentic glimpse of the great outdoors.
RESULTS
Outside today, outside tomorrow: Fork has created a communication platform for adidas Outdoor, which can be easily adapted to future campaigns and collections. What’s more, the website will be localized for 3 countries.
After winning the pitch for the new adidas Outdoor web presence, Fork has created “Outside Today”, a website introducing the brand’s current collection as well as providing a framework for up-coming campaigns.
SOLUTION
“Outside Today” presents the products in their natural surroundings: A webcam transmitting real-time images live from the Austrian Alps allows for product recommendations tailored to current weather conditions while a weather configurator enables users to create their own custom climate and product recommendations. Reflecting the raw sequential webcam theme, we developed an overall look that provides an authentic glimpse of the great outdoors.
RESULTS
Outside today, outside tomorrow: Fork has created a communication platform for adidas Outdoor, which can be easily adapted to future campaigns and collections. What’s more, the website will be localized for 3 countries.