Sunny Side Up with NIVEA

The heat is on: Fork has kicked off the summer season with a new addition to gamer’s heaven - the NIVEA Beach Games. Combining valuable information on sun protection with a fun to play game mechanism the Beach Games are targeted at the young and young-at-heart alike. So grab a bottle of sun spray or a couple of hats and hunt down the sun worshippers at the beach. Spare no one. Score points.

Naturally, the game environment is in line with the strong branding and color code of NIVEA Sun. Due to a fully flexible Content Management System, all contents can be easily edited and are thus available for localization by the 30 NIVEA websites worldwide. Fork is responsible for concept, design, production and text.